My Entrepreneurial Journey

In May 2020, amidst the global pandemic, I embarked on an entrepreneurial journey in content creation and digital media by launching my YouTube channel, “What’s Up Genius!” Initially focused on educational and informative videos, I recently expanded my portfolio to include captivating travel content. As the manager and creative force behind the channel, my responsibilities encompass all aspects of production – from concept development to shooting, editing, and marketing. This holistic approach has led to a significant milestone of 1.45K subscribers. Simultaneously, I’ve been instrumental in the growth of a religious and spiritual YouTube channel, where my expertise in creating engaging logos, thumbnails, and editing has contributed to surpassing 114K subscribers. This channel, which is monetised, serves a higher purpose; the revenue generated supports Parvati Seva Sansthan, a charitable organization. This dual role in content creation underscores my commitment to impactful storytelling and social responsibility in the digital realm.​

As a student with a penchant for innovation, I’ve actively participated in numerous hackathons and ideathons, where my creative ideas have consistently been selected. My journey in social media management is marked by a key role in a start-up, where I was responsible for managing and strategizing all social media activities, along with crafting engaging posts. My expertise extends to designing distinctive logos, a skill I’ve honed through creating visual identities for various YouTube channels, organizations, and startups. This experience showcases my ability to blend creativity with strategic thinking, positioning me uniquely in the realm of digital media and brand development.​

From a childhood love for painting and crafts, I’ve evolved into a digital artist using an iPad Pro and Apple Pencil. Utilizing Procreate, I craft illustrations, paintings, and drawings, employing an array of tools and brushes to personalize my artwork. This progression showcases my artistic versatility and embrace of modern technology in my creative process.

In 2017, my mother and I embarked on a small business venture, specializing in the sale of tombola tickets. Our creativity extended to crafting personalized journals, along with designing digital birthday invitations and cards. This early endeavor marked the beginning of my journey in blending artistic skills with entrepreneurial spirit, setting the foundation for my future projects in digital media and content creation.